Many months ago I did an interview about my involvement in Coffee Common and earlier this week I did an interview about Safecast. Both of these were published this week, and I noticed an interesting similarity running through them…
“I look at my involvement with Coffee Common as a lot of trying to get people educated on things so that they can force the change that would never come from the industry itself. More educated consumers ask better questions to cafes, then cafes have to come up with better answers to those questions – and as a result of all of this, things changes. Trying to change something from inside an industry never actually works (or it takes years and years) I prefer the people to cause a revolution.”
From Fast Company:
To date, Safecast’s volunteer team has measured and mapped more than 3 million data points that comprise a rapidly growing dataset that will serve as a valuable baseline for the kind of in-depth environmental data the world largely lacks. And perhaps that will prompt people into demanding more–and more transparent–data sources.
“People assume crappy data is legit, and nobody’s held accountable,” Bonner says. “But by pushing this issue and publishing this really specific data, now people have to answer questions like, ‘Why is your data so much less specific than this data?’ Asking more educated questions is always good.“