It’s been about 10 years now since I started dabbling with photography, getting pretty serious about in a year or two in. In that time I’ve had exhibitions in galleries and published a photobook which continues to sell to this day. I’ve also sold prints to a number of people whose support has meant the world to me. Anyone who has been following me for a while knows I’ve also experimented with several different physical “subscriptions” where I pick things (be they stuff or coffee or music) and mail them out on some regular basis to people who have the blind faith to give me money without having a completely concrete idea of what they are getting in return. There’s a bit of mystery and excitement there which I like, creating that anticipation and surprise.
I spent some time towards the end of 2020 revamping my photography website and and while I was doing that I thought it might be fun to play around again. I quietly announced a Monthly Mystery Subscription at the beginning of December and a few people signed up right away. The idea being, for a relatively small fee I’ll send each subscriber a photo (or 3, depending on subscription level) in the mail. These will be miniprints on instant film and part of a very small limited edition, signed and numbered. I’m sending out the first batch of prints this week and wanted to share a little more about it because it was a lot of fun to put together.
This is a little bit of a give away because the point is that people don’t know what they are getting until they open the package, but I’d leaked images of the prints before anyway so I don’t think it’s too much of a surprise blown. Going forward, the secret will be kept much better. Right now I’m doing editions of 10 photos only, that doesn’t mean that only 10 people can subscribe, it means that if 20 people subscribe half of them get one photo and half get another. This keeps the edition low and the value high, I hope. Speaking of that, I’m leaving the introductory pricing live for a few more days as there are a few spots left to fill out that initial 10 people. For the moment 1 print a month costs $10 and 3 prints a month is $25. Free shipping in Canada, $10 extra for anywhere else in the world. This is basically a brake even price because I think this is a fun thing to do, but realistically I’ll need to up those prices pretty soon, probably double. If you want to get in before I do that the discounted price will maintain as long as you keep subscribing. If the surprise isn’t your thing but you like the idea of the prints, I am making a few available individually in my shop.
As always, thanks for the support!