Shelves WTF

After talking about it and thinking about it for months, weekend our family sat down and finished up a 3,333 piece generative NFT project, with my son doing the lion’s share of the art. He’s 12 now and has spent massive chunks of his life building amazing structures in Minecraft and we all really enjoy pixel art so it was natural for him to take the visual lead. Of course Tara and I contributed some art as well. While we love PFPs, we also wanted to do something a little different and based this project on bookshelves and the stories and inspiration they can hold. There’s a lot of fun stuff hidden in this collection as well as some 1/1s that we can’t wait to see who finds.

You can go mint at

View the collection directly on OpenSea or check the verified contract on Etherscan or follow the project twitter account for news & updates. We used Bueno (a tool built by the Robotos team) to do the generative build and smart contract work and it was super smooth. We’re so excited to roll this out and see what stories this leads to next!

Personal Uniform Update 2022

Recently Boris asked me if I had any updates to my Personal Uniform. Longtime readers will know that for more than a decade now I’ve endorsed a kind of “find one thing you like a buy a bunch of them so you don’t need to think about what to wear” policy which I call a personal uniform and I’ve written about it over the years updating and refining as needed. I told him a didn’t as I’ve basically not left the house in 2 years. But it got me thinking and that’s not exactly true. I last updated in 2019 and looking back at that now I do have some revisions. 

Pants & socks haven’t changed except for the addition of some Stance socks. I got a pair in a gift bag a few years back and they were pretty good and recently picked up several more in a simple design during a sale and am liking them quite a bit. They don’t have the “lifetime guarantee” like Darn Tough does but they are also a little more causal. Underwear has consolidated 100% into the David Archy bamboo boxerbriefs. I can’t really recommend merino underwear or T-shirts anymore, I like them in theory but in practice they just fall apart – especially the lighter weight stuff – and the environmental trade off isn’t worth it. Never say I don’t challenge and test my own positions from time to time. Shirts/tops where the most revision has happened and I’ll explain how that happened.

In Tokyo I would often go by the Adidas store in Shibuya on the everlasting hunt for vegan Superstars, but also to check out their small run collabs and test products. A few years ago I picked up Japanese made loopwheel hoodie that was a joint venture between Adidas and Reigning Champ. I remember reading into it at the time but it didn’t really stick with me beyond knowing that RC was a small boutique brand attempting to make the perfect example of classic athletic wear, overspec’d in everyway. As Gibson fans know this is the quintessential Japanese fashion brand thing to do, but to my surprise RC wasn’t a Japanese brand, they were Canadian. I really liked the hoodie and still wear it regularly, through Amazon Japan I ordered a crewneck sweatshirt for Bujinkan classes and was equally impressed with the production and quality – though the price kind of hurt. I think with conversions and such at the time it worked out to be around $300. 

After moving from Tokyo to Vancouver I was pleasantly surprised to learn there was a RC store a few blocks from my house and decided to revisit the brand. I learned that it was started by the same person who’d created Wings+Horns, a brand I’d learned about many years previous from an excellently made collab they’d done with the Ace Hotel. If you think this is starting to feel like reading liner notes on vinyl records to find mentions of other musicians to check out that’s exactly how it felt to me as well. I was also delighted to find that buying locally in Canada was much more reasonable in the pricetag department than as imports in Japan.

Last year I picked up a couple of “lightweight” t-shirts from them and have been wearing them pretty regularly. The build is A+ however the material was a bit too lightweight for my taste and the collar a bit too wide. I like a tighter neck. So I stopped into the shop recently to see if they had a more mid-weight option that would work better for my own personal quirks. The guy at the shop gave me two really solid options – their new “copper jersey” which is kind of exactly what I wanted, with the bonus of having copper infused in the cotton which fights off odor and bacteria – I got a few of these in my standard Large size. He also told me about their mid-weight standard t-shirt which is cut a bit larger, so given my preference he recommended a Medium. This worked incredibly well, I only bought one but I like it so much I’m probably going to swing back and pick up 2 or 3 more. I think the copper jerseys are probably a summer specific piece, while the mid-weight Ts could be a year round thing. They will be a nice contrast for the insane super heavy duty Iron Heart Ts I picked up in Japan just before moving which classifies somewhere between a short sleeve sweatshirt and body armor.

Anyone who has seen me recently knows that I’ve grown partial to classic track jackets. Don’t get me wrong my normal black crewneck sweatshirt is still the goto, but switching to a simple Fred Perry or Puma track jacket works well for most social occasions and temperatures.

Amusingly perhaps only to me, my “style” hasn’t really changed all that much in the 12-ish years I’ve been blogging about this, or the 10 years before that when I was talking about it – brands have shifted a bit, perhaps jointly because I can afford more than what happens to be on sale this week at Wal-Mart and because craftsmanship and simplicity of classic designs has found a market allowing higher end production of these basics.

Marilyn and Punks and Art, Oh My!

The TL;DR that you need to know before I get into this is that CryptoPunks is a “digital collectable experiment” from 2017 which predates but is also credited with kicking off the whole NFT craze, in fact helping define the standard. I wrote about the different versions of them earlier this year. One could argue, and I do, that most of the biggest and most popular NFTs are derivatives in one way or another of CryptoPunks. Randomly generated from a collection of traits, there are 10K individual CryptoPunks which people often use as avatars. Separately, CryptoPhunks is a 2021 derivative project which literally copied the entire CryptoPunks collection and flipped it horizontally (in either a cash grab or protest, depending on who you talk to and at what point in the story you are referring to – I plan to write more about this in the future), creating a mirror image and kicking off a huge debate about appropriation, fair use and IP rights in this wild west of digital art.

The CryptoPunks collection is incredibly influential, having spawned hundreds/thousands of derivative projects as well as millions of nasty replies from haters on Twitter with accusations of being a “crypto bro” for anyone who dares use one as their avatar. They get referenced all the time in clickbait articles proclaiming shock and awe about how much one of them sold for recently. Point being, people know about them. As a connoisseur of culture with impeccable taste I’ve really enjoyed seeing the creativity they inspire and I’ve collected some of my favorite derivative works in this little virtual gallery if you want to look around. I’ll be expanding that in the near future but it’s still pretty interesting at the moment if you want to follow the thread of inspiration a bit.

Recently I discovered an artist called PIV who has been doing studies of CryptoPunks in relation to fine art, namely Abstract Modernism and work in that orbit. I picked up a piece called “Pablo Picasso” which references the famous 1953 photo of Picasso by André Villers. 

l: Villers 1953 / r: PIV 2022

For the less visual and more musically inclined this is like Johnny Cash covering Nine Inch Nails “Hurt” or Guns N Roses covering Wings “Live And Let Die” or Redman referencing Cypress Hill with “Sawed Off Shotgun, Hand On The Pump.” It’s one artist giving a nod to another artist. If you know the reference it’s an immediate reward, if you don’t and you are curious it’s an invitation to discover work you might have missed. I love this kind of thing so fucking hard. So in this “Punkism” series PIV is very intentional with their work, limiting their palette to colors and pieces of CryptoPunks.

Putting CryptoPunks in this context of Pop Art is kind of brilliant especially when you consider the influence that Pop Art has on contemporary culture it’s hard to argue that CryptoPunks don’t have that same influence on digital art and culture right now. So it’s a fitting comparison. Obvious as it may be, you can’t talk about Pop Art without acknowledging Andy Warhol and indeed PIV did that directly but also almost in passing with an earlier work entitled “Six Marilyns.” This piece inspired a larger collaboration with Tom Lehman (former CEO of which itself was previously Rap Genius and focused on annotating song lyrics to help people understand the references artists were making – just to bring that around even further). The pair teamed up to create a collection of “Marilyn Diptychs” which, using code most often used to create generative art like the CryptoPunks themselves, they made endless variations on a single CryptoPunk which itself looks a lot like Warhol’s Marilyn drawing a direct reference to Warhol’s diptych. 

Foundation Supports Him” PIV & Lehman, Generative 2022
A collection of “OC Marilyn Diptychs” by PIV & Lehman, 2022
Marilyn Diptych, Warhol, 1962

Let’s talk about Warhol’s Marilyn Diptych for a second – did you know this was not initially intended to be a diptych? Art collectors Burton and Emily Tremaine were visiting and saw the two pieces displayed next to each other and suggested that they should be paired, which immediately seemed like the obvious choice. But Warhol’s Marilyn image itself is worth spending some time with. I really like Tina Rivers Ryan’s description of the work, she writes:

“Warhol’s use of the silkscreen technique further “flattens” the star’s face. By screening broad planes of unmodulated color, the artist removes the gradual shading that creates a sense of three-dimensional volume, and suspends the actress in an abstract void. Through these choices, Warhol transforms the literal flatness of the paper-thin publicity photo into an emotional “flatness,” and the actress into a kind of automaton. In this way, the painting suggests that “Marilyn Monroe,” a manufactured star with a made-up name, is merely a one-dimensional (sex) symbol—perhaps not the most appropriate object of our almost religious devotion.”

“Shot Sage Blue Marilyn” Warhol, 1962

Like most of Warhol’s portraits he didn’t ask permission which occasionally caused legal issues, but also directly relates to the issues of appropriation and fair use that surround the CryptoPunks and many of their derivative works, and in fact one might say much of the entire NFT market. Warhol’s intentional repetition of his images, which would degrade over time as screens were used slightly changing each one, were meant to both desensitize people to the image, but also reclassify the icons already present in his audience’s cultural awareness. In many ways, a 10k avatar collection does much of the same things, though I’d argue that wasn’t the initial intent.

Coming back to these new Marilyn Diptychs and to play with the tech even further, if you own one of the diptych NFTs you can extract any of the individual Marilyns from the piece into its own profile picture/avatar which is now not only a derivative of Warhol but of the CryptoPunks as well. Again, I love this.

9 examples of “OC Marilyn PFP” by PIV & Lehman, 2022

But as I said before, this is conscious. It’s intentional. It’s humans seeing one thing and taking something else and bending it to look similar to the other thing. Which is the art of it all, but it also got me thinking about the generative aspect more.

As many of you know last year I collaborated with my longtime friend, artist Shepard Fairey, on a generative NFT project called DEGENERATE/REGENERATE where we used scans and elements and details from his previous work as well as some of his better known iconography and using this kind of generative tech came up with 7400 individual pieces that are randomly generated but true to his aesthetic. They looked great, which we expected, but what we didn’t expect was that they would combine some of his work in ways he hadn’t previously considered sparking new inspiration which he’s taking back to his physical work. So you have this cycle of inspiration – human inspiring the computer, the computer then inspiring the human. The ever evolving body of work now has DNA from both going forward. It’s pretty exciting and I expect you’ll hear more directly from him about that in the future. But I’m getting off the point, which is about the ghost in the machine, so to speak.

PIV’s work is intentional. They consciously decided to make art that references other art. But CryptoPunks are not intentionally referencing other art. They are just a collection of individual traits – hair color, style, eyes, mouth, glasses, etc thrown into a generator which was told to spit out a 100×100 grid with 10,000 individual combinations (This is a little known fun fact, unlike most avatar NFT collections today which generate 10,000 individual images, CryptoPunks is just one single image with a grid of the individual punks). It was an art experiment – no one knew how it would work out or where it would lead.

CryptoPunks, LarvaLabs, 2017

This got me curious, without the human hand and intention – could I find a similar but unintentional reference? I narrowed down the traits to sort through and began hunting, eventually landing on CryptoPunk #3725 which is, to my eye, damn close to Warhol’s Marilyn. The only real discrepancy being the green eye shadow. Blue would have been better and there is a blue eye shadow trait but it doesn’t appear with the rest of these traits – the mole, the blond hair, pale skin, etc anywhere in the original 10k CryptoPunks collection. But there was something about it that still wasn’t right. It was facing the wrong way. I immediately thought of CryptoPhunk #3725.

l: CryptoPunk 3725 (2017) / c: Warhol’s Marilyn (1962) / r: CryptoPhunk 3725 (2021)

It’s perfect right?

I get so excited thinking about the randomness that led to its creation. A script blindly and emotionlessly assembles a hodgepodge of traits – essentially a realization of the infinite monkey theorem –  and makes an almost perfect match. Years later a reactionary protest act puts on the finishing touch. Neither of these two actions intend on this result, but we end up here nonetheless.

I knew it was a crazy long shot but I reached out to the owner of Phunk 3725 and made an offer. To my surprise and delight, they accepted and I am now the owner of Phunk 3725. This piece draws a direct, yet accidental, connection between these two eras of art. It’s incredibly important, and I’m psyched to be its caretaker.

Explaining Cryptopunks Versions

Since it’s been a topic I’ve been yapping about recently a few people asked me for a quick explainer on all the Cryptopunks V1/V2/V3 stuff so the other night I did just that in a Twitter thread but I thought I’d turn it into a blog post as well for easier future reference.

If you’ve spent 4 seconds in the NFT space or 4 seconds near the NFT space or just know some people have some crypto art or something you’ve seen Cryptopunks so I’m going to assume you know what I’m talking about when I say “punk” in this context. There’s no questioning the influence and significance of cryptopunks, there are a bazillion derivatives and they have made headlines for selling for bazillions of dollars. Hours ago in fact Punk #5822 sold for 8000Ξ which today converts to just shy of $23 Million USD. So yeah, they are pretty famous, and it’s important to understand that fame happened almost exclusively in 2021. Cryptopunks were actually released in 2017 and for most of that time very few people cared about them. Towards the end of 2020 people really started going after them and in 2021 they went nuts. But the cryptopunks everyone thinks of are actually the second version (V2).

Going back to 2017, a company called Larva Labs put Cryptopunks online as free to claim and promised the ability to trade/buy/sell them after they were all claimed. It took a few days/weeks for that to happen and once they were all claimed people started trying to trade them. But there was a problem. A bug in the code meant that if you tried to sell a punk the buyer got the punk AND the eth from the sale, leaving the seller with nothing. This is obviously a problem and as soon as it was found Larva Labs said “wait! Don’t trade them yet” and started working on a fix. Because things on the blockchain are immutable they couldn’t really “fix” the punk that were already out in the world, so they made new ones. They airdropped the new (V2) punks to everyone who had claimed the original (V1) punks and figured that was that. Potentially important detail: Larva Labs didn’t send the new punks to the the current punk holders – they sent them to the claimers. So if you claimed a V1 punk and gave it to a friend, you got the V2 punk, they didn’t.

Because the V1 punks were not really sellable everyone kind of forgot about them, and all focus was put on the V2 ones that people could easily trade. It’s worth noting that punks predate the ERC-721 NFT standard we know and love today. Cryptopunks are in fact ERC-20 tokens. In order for Cryptopunks (or any other pre-ERC-721 NFT like Mooncat Rescue) tokens to be traded on NFT marketplaces like OpenSea they need to be wrapped inside of an ERC-721 token. Wrapping is confusing but also really straight forward. It’s just putting one token inside of another. You’ve probably seen WETH which is just Wrapped ETH. Here are a bunch of V2 Cryptopunks that have been wrapped for example, and here’s LarvaLabs recognizing them. That’s apparently an important detail as some have suggested that wrapping changes or somehow negates the NFT that is being wrapped, which obviously isn’t the case. The socks your mother bought you for your birthday don’t cease to be socks when she wraps them in wrapping paper – same idea here. Anyway, for years people were happily buying and selling V2 cryptopunks both wrapped and unwrapped. But they just called them “Cryptopunks” and not “V2 Cryptopunks” because they were the only ones being traded so it was obvious what you meant. But in 2021 some people started working on a wrapper for the V1 Cryptopunks so they could be traded as well. This is where things get interesting. If you look at the incredible timeline Leonidas has assembled you’ll note that Cryptopunks is the very first 10k Avatar project on the Ethereum blockchain.

Despite claims made by lots of people, notably Larva Labs themselves, Cryptopunks are not the first NFT, but they are the first 10k avatar project. But now suddenly you have 2 Cryptopunk collections in motion. Both made by the same company, both pointing to the same art. Released within weeks of each other. Fun fact, the V1 contract calls them “cryptopunks” but the “fixed” V2 contract calls them “cryptopunksmarket” – anyway, with V1s being safely wrapped inside an ERC-721 wrapper they can now be traded, and people started trading them. Anyone who has spent any time around collectors knows that an error or a misprint or a fuckup is always super desirable – and that’s how people started to think of the V1s. They are this mostly forgotten mistake, which is appealing to some people.

And especially if you have cryptopunks because they are historically important as a lot of people claim to, then this original version of the cryptopunks released a few weeks earlier is SUPER INTERESTING! (all caps for emphasis). This is where things which are seemingly clear get really messy quickly. LarvaLabs has an unclear relationship with the IP of the Cryptopunks. I wrote a bit about this last year in relation to their reactions to some derivative projects

Long story short on that, when Ryder Ripps made his derivative Cryptopunk LarvaLabs sent a DMCA notice to Foundation, Ryder contested it and LarvaLabs couldn’t support their infringement claim and the DMCA was dropped. That hasn’t stopped them from sending lots of DMCA notices though. Most people never appeal the DMCA so that is the end of it, but since Ryder did and won his appeal, it’s suddenly very interesting and there is question if LarvaLabs could even own the IP at all.

From their end, LarvaLabs didn’t have a license in place before they distributed them and have taken different and conflicting positions on the matter over the years, so there’s just nothing clear to fall back on which is why it’s such a grey area. 19/ Anyway, jumping back to now – V1 and V2 Cryptopunks are now on the market. Anyone with a V1 cryptopunk who couldn’t trade it before can now safely wrap it and then sell it. Guess who had a lot of V1 Cryptopunks? LarvaLabs. In what is now largely seen as a “bad move” LarvaLabs secretly wrapped a bunch of V1 cryptopunks and sold them for a couple hundred ETH. Then went on the attack saying that V1 punks were not legitimate.

As an aside, last year I wrote about how Blockchains have the potential to become social archives, and the documented provenance for each NFT might end up telling interesting stories about the history of specific NFTs and that’s exactly what just happened here. The 39 V1 Cryptopunks that were wrapped and sold by LarvaLabs are already being referred to as the “rainforrest punks” and have become especially desirable among some collectors in what is basically the Streisand Effect for Web3.

So LarvaLabs then sent a DMCA to OpenSea as they have been known to do, and OpenSea complied by taking down the listing for the V1 punks. Now if you’ve been following along this far you know that V1 punks were made by LarvaLabs. So they kind of just DMCA’d themselves. This is akin to Nike making shoes with a white swoosh, selling them and then deciding they want the swoosh to be red and then claiming infringement against someone who bought the white swoosh Nikes trying to resell them on ebay. In other words it makes no sense. V1 punks were made and sold by LarvaLabs. They can’t decide after they are already sold that they don’t like them and then claim they aren’t real, or that the secondary market is infringement. So of course the DMCA notice was appealed

That happened yesterday, so now LarvaLabs has 10 days to respond (or not) until we get to the next chapter in however this plays out. At the moment V1 punks are not being sold on OpenSea but are being sold on their own marketplace and on LooksRare. I don’t know if those sites received DMCAs and just ignored them or if they didn’t receive anything, doesn’t really matter though. What happens next however is going to have very serious implications no matter which way it goes. If the DMCA is upheld the secondary market for almost all NFTs is suddenly in legal question. If the DMCA is dropped LarvaLabs will have to accept that their flagship IP isn’t as locked down as they thought, and that there are now 2x as many cryptopunks out there.

Interestingly enough, V2 punk owners have been complaining about how LarvaLabs has been handling IP for quite a while now leading a number of high profile punk owners to sell theirs in protest. So in some ways V1 & V2 owners have a common foe. Though maybe foe is too strong a word. LarvaLabs did make these cool avatars which everyone loves, even if their community relations/communication has been a bit lacking since then. And a lot of V2 owners actually own V1s as well, so it’s not really 2 different audiences.

March Update: In an unexpected surprise turn of events LarvaLabs announced that they sold the IP for CryptoPunks to Yuga Labs, producers of the Bored Ape Yacht Club, who immediately announced that they would not be pursuing any of the DMCAs filed by LarvaLabs and also that they would be granting commercial rights to CryptoPunk owners. As part of the deal LarvaLabs transferred their CryptoPunks to Yuga, including some 1000 V1 punks. Almost immediately the V1 collection was reinstated on OpenSea.

But what about V3? V3 Punks is a totally unrelated project created by fans and seems to be embraced by both V1 & V2 owners. It’s just a fun nod to the whole project distinguishing itself as different but also promoting unity and joy, which is kind of nice. Personally I’ve really enjoyed the very rich derivative world that Cryptopunks has spawned and I think the project is incredibly significant. I’ve bought pieces from a lot of the so called “shitpunk” derivative projects over the last year. I also really nerd out about the IP stuff which is obvious from last years article. I bought some V3s because I think it’s fun and I recently traded an NFT I received for free for a V1 because I think it’s a cool piece of history. I have no idea where this will go, or how that will impact values of anything. None of what I’m talking about should be seen as endorsements or speculation, but I find it super fascinating and look at it kind of like collector memorabilia. Anyway, that’s my quick catch up. We’ll see what happens next!

The Floor Is A Myth

Let’s talk about NFT projects and “the floor.” As you likely know “the floor” is the absolute lowest price at which you can buy a piece from an artist or from a collection right this very second. This comes from the “price floor” idea in the Law of Supply and Demand where there is a minimum viable price that something must be sold for in order to cover the costs of supplying it. With digital artwork you have different production concerns so “price floor” became “floor price” and is now just called “the floor.” Let’s unpack this a bit more.

First and foremost it’s important to understand that the value of anything is decided by two people. The buyer, and the seller. Other people might have an opinion about it but that doesn’t matter. If I want to sell you something and you agree to the price, it irrelevant if your neighbor thinks that’s a good price. With retail prices of various products a significant amount of work is done to decide what the public will accept as a reasonable price. With used, secondary, etc sales it is more hands on. Craigslists, eBay, your local farmers market, a yard sale, whatever – all of this commerce depends on just two people agreeing on a price and it’s understood that sale stands alone and it’s indicative of an entire market. This is why people walk away from a yard sale saying “I got such a good deal on this lamp!” rather than “I can’t believe the floor price on hammers is crashing.”

I should take a moment to give some context as to why I think I’m qualified to run my mouth about shit like this. Between 1999 and 2007 I co-owned and operated an art gallery called sixspace, originally in Chicago and then later in Los Angeles. We produced monthly exhibitions by many artists including some that we directly managed as well. In addition to our in-house exhibitions we also collaborated with other galleries on events and participated in global art fairs. After the gallery closed I maintained relationships with both artists and collectors which have turned into multi-decade friendships. An art collector myself, I began buying work from artists and galleries in the mid 90’s and nearing 30 years later almost every inch of my living space (and probably too much storage space) is filled with art. So while I agree that the NFT space is too new to have experts about any of it, I have a lifetime of experience buying and selling art.

Like all art, most NFTs are illiquid. This means just because someone wants to buy something doesn’t mean there is anything available at a price they are willing to pay. Similarly just because someone wants to sell something doesn’t mean there is anyone willing to pay the price they are asking. I own pieces by world famous artists and if I wanted to sell them It would take weeks/months of working with dealers and/or other collectors to find someone who wanted to buy them at a price I’d be comfortable taking. That’s illiquidity. If it was liquid I would just snap and they would be sold but that’s not how most art works.

With stocks or other investments it’s less of an issue as all shares are equal, with artwork there are more details to consider. Not the least of which is aesthetics, that is what does this piece of art actually look like? Not everyone buys or sells art for the same reason. Not every single piece created by an artist is the same. In the physical art world there are artists I love with pieces I’ve chosen not to buy because they just didn’t work for me personally. Maybe the color or the theme or something was just not to my taste, but another piece by the same artist was a direct hit. With NFTs, especially with larger collections how it looks plays into what someone is planning to do with it, as does various functions or rarities – so trying to project the demand for any one piece onto an entire body of work is a mistake. 

Additionally, “the floor” lacks any context. It is ignorant of what other sales might be happening in an artists body of work (or in this case an NFT collection), it is ignorant of what personal, medical or business issues might be going on in the sellers life. The assertion that “the floor” says anything about anything other than what one person is willing to sell a piece for is absolute ignorance. And because these works are largely illiquid, if someone needs to get liquid fast – perhaps they have another opportunity they’d rather pursue or an emergency medical expense or any number of millions of reasons they might want to sell, this often means they are going to have to sell something below it’s potential value. Because again, lack of context. If a work is offered for sale for $1000 and someone buys it for $1000, all anyone knows is that it sold for $1000. Maybe the buyer would have paid $1500. Maybe the seller was willing to go down to $500. Who knows? Conversely, the very fact that a piece is available to be purchased at a “floor” price means currently, at this moment, no one is willing to pay that price being asked. If they were, it wouldn’t be for sale, it would be sold. So at any given moment “the floor” can be above or below the actual value of the work. Sometimes both at the same time.

Much more useful metrics for gauging current demand for a project are average sale price over some period of time (24h, 7d, 30d, etc which takes into account all the mid and higher end sales missed in “floor” discussions), what % of the collection is for sale and how that is changing over time (a decreasing % shows increasing demand), and how distributed the collection is. Do a few people own all of them (bad) or do lots of people own a few of them (good)? There are tools like Nansen, Icy and others which are helpful for a more comprehensive understanding.

Traders, flippers and speculators would have you believe otherwise. In any given project community would-be investors try to convince everyone listening that the “floor” is the end all be all metric for determining success or failure. The same people obsessing about “the floor” are the ones demanding roadmaps and asking about utility. Could you imagine anything more absurd than walking into an art gallery, walking up to an artist and demanding they tell you about their roadmap? Or saying “This is a lovely painting, I know exactly the place I want to hang it in my living room – but first can you tell me what the utility of this is?” Or, more egregious of all, contacting an artist and saying “I bought a piece from your gallery exhibition last year, what are you doing today to increase the value of it?”

If someone came into my gallery asking something like that I’d throw them out on the street.

An artist’s job is to make art. Making more art is the only roadmap they need. End of story. The work they made yesterday benefits and is complimented by the work they make tomorrow. Demand for work they made yesterday is increased by the work they make tomorrow. If you are worried about or trying increase the value of art work you own, hounding the artist is a waste of your time. You are distracting them from doing the one thing they are best suited to do, making art. What you can and should be doing is finding a way to increase demand for that artists work. Tell your friends, talk about why you love it, what attracted you to the work in the first place, why did you decide to buy it? As a collector, I love hearing these things from other collectors, and I’ve bought a lot of work because another collector tipped me off to something incredible. This is good for the artist, the collectors, the market and valuations.

You know what isn’t good for the artist, the collectors, the market or valuations? Crying about “the floor.” When I’m looking into a project if I see people throwing a fit about “the floor” I know that a lot of the owners bought in for the wrong reason and will be dumping soon so I would be stupid to buy in at whatever prices are offered today, rest assured they will be lower tomorrow. On the other hand when I discover something see collectors talking about how much they love the work, love the artist, love the project, I kick myself for not learning about it earlier. And because I know this, when I do see someone having a panic attack about “the floor” I know only one of two things can be true – either they are purposely trying to sabotage the valuations to drive prices down (potentially so they can buy in at a lower price) or they are an idiot. In either case, I know right away to ignore anything they say.

This all holds true in the regular art world where sales take days, weeks, sometimes months to complete. In the Digital/NFT space where sales happen in minutes, sometimes in seconds it’s even more true. Manipulation is real, and so are idiots. It’s best to avoid both. Buy art you love, by artists you respect. Do that, and you’ll never be disappointed.

Why Web3

In the summer of 1993 I saw the World Wide Web for the first time and to this day it remains one of the most exciting moments of my life. The possibility and the potential was so obvious. This was a place where anything could happen, and everyone could see it. Over the next few years it stopped feeling like a destination and I no longer differentiated between “the real world” and “online” – it was all real and always happening, sometimes I was away away from my keyboard.

By the early 2000’s these amorphous blobs of content we were putting online started to find ways to work together. Small pieces loosely joined. We were on the verge of connecting everything and it was going to be incredible. Tech conferences felt like summer camps. All the people you’d met online coming together and hanging out in hotel lobbies. We put faces to names, and stayed up all night imagining the future. That feeling changed in 2004 when the O’Reilly Emerging Technology Conference was rebranded as The Web 2.0 Conference. e-Tech became Web 2.0, officially.

That year I ran into a friend outside of the conference. They looked upset, almost distraught. I asked what was wrong. They told me they’d just taken an elevator that was packed with people they didn’t recognize. They’d looked at name tags to try and find a connection and rather than seeing familiar startups or friend’s projects they saw SAP, Oracle and various banks. I said “so what?” They said, “When the money and enterprise guys show up, you know it’s over.” I laughed off the comment at the moment but thought about it a lot in the following years. That was the beginning of the end, at least of our dreams of anything being possible.

It wasn’t a night and day change and of course there was plenty of talk of “users” instead of “people” in what we now call the “dot-com era” or “Web 1.0” though we didn’t call it those things at the time. But Web 2.0 brought in the big guns. The focus became controlling what people could do, and owning their information. Our content, our data, anything they could get their hands on. This was the golden age of luring people in with free services and War and Peace length Terms of Service that no one read, so we didn’t realize how much we were giving up. Once we did, it was too late.

If you’ve been with me over these years you know I’ve been critical of Web 2.0. I have spent a considerable amount of time talking about the web and what we do with it, what we could have done, and where we went wrong. I had so much hope, and felt so much disappointment. Obviously I wasn’t the only one, which is how we found our way to Web3.

Web3 is not Web 3.0. It’s not a sequel or an update to Web 2.0, it’s a separate fork. You could maybe argue it’s a prequel but one informed by the errors of what was yet to come. While Web 2.0 was the fire started by sparks from the dot-com era, this a rewind and do-over with flameproof lining. Web3 looked at Web 2.0, saw the foundation was rotting and rather then renovating decided to build fresh on the plot next door. I could keep running with these analogies but I’m sure you get the point. When you see Web 2.0 talking heads steaming and stomping their feet that “NFTs and Crypto are not Web 3.0!!” they are right, but just not in the way they think. Web 3.0 was The Semantic Webit already happened and chances are you never even heard about it. Web3 is something else.

     Dialup ---> Dot-Com Era ---> Web 2.0 ---> Web 3.0
                     |----------------------------------- Web3

Web3 upends the power structures we’ve grown accustomed to and puts artists and creators back into the drivers seat. Without exception, every person I’ve spoken to who I know from my mid 1990’s internet adventures agrees this feels just like that. Suddenly there are possibilities again. Suddenly all options are on the table. Suddenly Anything can happen. It’s exciting. And scary. A little bit dangerous. It’s like the run down part of town where all the artists have studios because thats where they can afford lots of space. Sure you have to be careful where you park so your car doesn’t get broken into, but the creativity and inspiration around every corner is worth the visit.

After 2020 lots of people have been asking if there is actually a reason to go back to the office, to go back to a job they hate. Web3 is giving many of those people the ability to say no, they aren’t going to suffer through a 9-5 they hate just to barely scrape up enough to pay rent. Web3 offers a future where people are in charge of their own identities, not beholden to the whims of data hoarding corporations. People control their own accounts, own their own futures. Detractors are outraged that currency and wallets play a central part in this, but currency and wallets have always played a central role – the only thing that has changed is who benefits. It’s intellectually dishonest to pretend otherwise. In 1993 John Gilmore said “The Net interprets censorship as damage and routes around it” and in a way that is what has happened here, but we’re talking about an economy rather than censorship. The Net interpreted walled gardens and institutional lock-ins as damage. Web3 is a creator economy like we’ve never seen – by and for the people.

Now that may sound idealistic and is, admittedly. Proudly even. Because that’s what a reimagining should be. If you are going back and starting over you need to be idealistic, you need to believe anything is possible and that the best outcome is realistic. The unified, decentralized dream is sitting right in front of us. Of course it’s not assured, and there are no shortage of power hungry or greed driven actors trying to centralize things for their own benefit. We’re already seeing compromises billed as simplification. We’re seeing sour grapes from people who called this a trend or a scam and expected it to fade away years ago. There’s no shortage of self proclaimed early adopters who didn’t adopt this early enough and are mad that they made the wrong call. That’s OK, it’s to be expected. The good is the momentum is strong and things are moving in the right direction. The secret is it’s not too late. We are still so incredibly early. The surface has barely been scratched.

Another incredibly important thing here – the kids all get it. For every person over 40 arguing about the legitimacy of cryptocurrency or the value of JPGs there are 2 people under 20 who don’t even question it. Digital gold, a catalog of avatars and identities – this is the world they grew up with. It made sense in countless video games, why not everywhere else? And when you take into account that there’s been a financial crisis almost non-stop since 2001, with an ever growing list of shysters and conmen getting caught for decades of scams and frauds, or politicians getting pay offs, or secret back room deals where almost everyone gets screwed – the appeal of a public ledger for all transactions becomes crystal clear. The next generation is all to aware of the short end of the stick they’ve been left to hold, and they are simple deciding not to.

So if you are asking “Why Web3?” The answer is simple. Web3 is the future.

Art + Activism at Esalen

Last week I attended a Track II conference at Esalen Institute in Big Sur. If you aren’t familiar with Esalen it’s worth reading up on, because it’s kind of legendary for many reasons none of which I’m going to talk about here. Like other Track II events, international relations played a big part as well as pressing global issues such as nuclear threats, climate change and cyber security. For this event there was a new addition to the normal diplomacy talks with a focus on art ant activism, which is how I ended up with an invite. I went in kind of blind but then realized I would be presenting some of my work to help with context so I threw something together one night and thought it would be useful to post here for reference as well. This was written as a talk and includes a lot of ad-libbing but I think it’s fairly readable as well. Please to enjoy.

Hi everyone. I’m Sean Bonner and I’m going to ramble a little bit here so it’s going to either be terribly confusing or make perfect sense, but probably nothing in between. In the early 2000’s the art critic Jerry Saltz once said of my Los Angeles art gallery that he looked forward to seeing us either succeed or fail fantastically, so I always try to do one of those two things. So I’m just going to tell you some stories and let some of my photos play here in the background while I do. These things are probably unrelated. 

The other night during our one sentence introductions I struggled to succinctly explain what I do because I do lots of vaguely connected things – I’m a writer, photographer, illustrator, entrepreneur, publisher, musician… Recurring themes in my work are solitude, loneliness and connections, relationships. Chasing passions, and chasing passion. Most of my work is connected to subcultures in one way or another. I call myself a misanthroplogist which is only half a joke. It’s been pointed out to me that all of my companies and projects and efforts are somehow in search of or in service to a community. I’m always hunting for my people, trying to find the weirdos I connect with.

Where I’m from is almost as hard to answer as what I do. I was born in Washington DC, but I’ve lived in Maryland, Texas, Florida, Chicago, Los Angeles, Vienna, Paris, Tokyo, and now Vancouver. There might be some things I’m pretty good at, but apparently sitting still isn’t one of them

My first job was a dishwasher at seafood restaurant Florida’s gulf coast, I was 14 and I got paid in cash under the table. Some of my friends were in bands and before long we decided they should have records but assumed there was no way any real record company would be interested so I saved up started my own. You could ask “why did you think as a high schooler you could just go start your own company?” and the only good answer I have is I didn’t know that I couldn’t. Over the next 5 or 6 years I put out about dozen albums by different bands, first releases for many and some of whom are still touring, playing live and writing new music today.

This experience had 3 long lasting impacts on my life:

  • I realized anything is possible.
  • I realized the seemingly small actions of one person can inspire someone else to do something amazing.
  • It made me basically unemployable.

That last point is important because knowing the power of the individual and that limits are imaginary is incompatible with most corporate and business structures. I’ve had a few office jobs since then, they were… well, complicated.

In the big picture I often find myself trying to identify problems to help solve, not that I’m terribly good at solving them, but I enjoy trying. One of my favorite ways to do that is to build a new thing that makes the thing causing the old problem obsolete. Don’t try to change it, just route around it. The people you leave behind will either ignore you and keep doing their thing oblivious to your improvements, or they will realize they’ve been overstepped and change their thing to try and catch up. Either one of those is a perfectly fine outcome. 

I wanted to spend some time talking about one of my projects that relates to a few of the themes we’ve been talking about over the last few days – namely open source, nuclear, art and activism.

By 2010 I had given up my half of an art gallery and walked away from global blog network that I’d started almost a decade earlier. I was pretty frustrated with both the art and tech worlds at the time and was mostly hanging out at hackerspaces and doing “black ops” for venture capitalists to help decide what companies (and teams) to invest in, but I was also trying to figure out what to do next with my weird art/tech/DIY skill set. I was privately hoping to stumble across a project I could throw myself into, though I couldn’t have anticipated how that would play out.

For a few years I’d been involved with an annual event in Tokyo called the New Context Conference. Put on each year by Digital Garage, we talked about what was happening online, and hypothesized about what might be next. Our 2011 event was planned for April but In March a serious earthquake hit Japan causing a Tsunami that crippled that Fukushima Daiichi Nuclear plant and generally made a really, really big mess. I was still living in LA at the time and so I called my friend and co-organizer Joi Ito to see if he was OK. He wasn’t in Japan either, and was also trying to get word about what was happening. For the most part, no one knew what was going on.

We started pulling people together to see if we could help. We’re hackers and internet people with diverse networks of smart people all around the world – if that would ever be useful for something this seemed like it would be it.

At first we thought we’d just go find the data. Turns out there was no data, as no functional sensor networks existed Then we thought we’d just collect the data ourselves. Turns out there was no equipment to be had, as essentially every geiger counter on the market had been sold in the last 24 hours to randos with survival bunkers in Ohio. So we began to realize that we needed to build a way to collect the data from scratch.

The previously scheduled April event changed from “what’s happening next online” to “what’s happening next in Fukushima” and we brought a bunch of the people we were talking to over to Tokyo and sat down in a room together for a few days to try and come up with a plan. Over the following days and weeks we’d put together the pieces and people for what would eventually become a non-profit called Safecast.

We built a hardware & software platform for people to measure radiation and share that information with each other. We didn’t know if what we were doing was legal, but we didn’t really care either and decided not to ask anyone. We’d just apologize later if we needed to.

This work revealed a new issue: Our data was very precise, existing data was averaged. Which led to the realization that all of the existing data was mostly useless and this suddenly became a much bigger project than we’d anticipated. Our data showed that evacuation zones were wrong, and they were corrected. The rest of the world had the same problem with data that was too vague, so the project quickly became global

Hundreds and then thousands of volunteers all over the world got involved and started collecting and publishing environmental data through our system – which was entirely open source and public domain.

Our dataset of radiation background levels is now almost 200 million data points – the largest ever available. Before Safecast governments had good data and the people had crappy data, if any at all. After Safecast the people had the best data available.

We purposefully pushed for the highest standard data and put it into the public domain, to ensure that the work will outlive all of us. 

UN, IAEA, NNSA, etc have endorsed or use our work and recommend our best practices. Many people at these orgs told us they dreamed of doing what we did but could never get the internal approval to do it at their agencies and couldn’t figure out how a small group of nobodies like us were actually able to do it. I tell them we didn’t ask anyone for approval, we just did it. We helped force the NNSA to release the tax payer funded data they had for the US because the data we released made their “national secrets” not so secret anymore. We met with DARPA who told us they loved what we were doing but didn’t like that it was public, so they put millions of tax payer dollars into copying our work but making it private. The president of Tepco who couldn’t believe we weren’t trying to sell him something.

Air quality has a lot of the same problems – there’s no standards and the data is closed and confusing. We’re trying to see if lessons from one can apply to the other, but they are entirely different animals so in many ways we’re starting from scratch. 

This week we’ve talked about how to pay for these solutions and if there needs to be a disaster in order to get anyone to pay attention? I’ll just say from my experience most people don’t care unless there’s a disaster, and more specifically it needs to be directly impacting them.

Luckily Safecast has shown that you don’t need everyone to care, a very few people working together can build something that benefits everyone.

The directly impacted, the curious, everyone else

With radiation, even 10 years on, people still think of this as “that thing in japan” with air quality we see the same – we have all these fires here on the west coast and no good way to know air quality around them. 

We spec’d out a distributed system more than 5 years ago and funders told us ‘sounds interesting, we’ll get back to you’ and then they didn’t get back to us until there was a fire blowing smoke right at them. By then it was too late. Once the fires were put out they weren’t interested agaibn. We said “what about next year” and they said “we’ll get back to you” Then next year when smoke was blowing into their kitchens they called asking us if we ever got that sensor network up and running. So paying for these solutions is a real problem in and of itself.

We have some air sensors deployed, but not as many as we’d like. We recently codesgned a device with Blues Wireless called the Airnote and that’s helped get some more into people’s hands. 

In 2020 the pandemic ended travel and cancelled events which basically cut us off from all of our funding and we had to lay off our entire team – we were about 90% volunteer anyway and most of the people we had to stop paying kept on working in their spare hours. This shows that people genuinely care about solving these problems, but just caring doesn’t pay rent or keep servers online.

So thats activism, but how is this related to art?

Our devices have been displayed in several museum exhibitions. Our visualizations have been published in art books. Our data has been used for all kinds of projects, including this one released earlier this year which is what we’ve been listening to in the background. 

You can go to and hit play in the top left, or change the sample pack in the bottom right. The audio is being driven by the live stream of the data coming in from radiation and air quality sensors all over the world. Each reading triggers a different sample. The samples are taken from vintage synthesizers, a toy piano, or from the band Nine Inch Nails who released some of their audio with an open license as well. Sensors compose the audio. We’re listening to the world, right now. It will never sound the same, as the environment changes moment to moment and more sensors come online, this audio stream will continue to evolve.

This is one of many examples of art and technology coming together to make something new and wonderful.

Data integrity is something we’ve thought a lot about, because an open data set isn’t going to be very useful if someone can mess with the data. We wanted to be able to ensure that the data we are providing is the absolutely positively the same data coming off our sensors. We currently use a distributed cross checking methodology for that, but for quite sometime we’ve also been looking at blockchains as position solutions to the question of provenance and verifiability. As part of that we cofounded the Blockchain Research Lab at Keio University in Tokyo and have worked closely with the Digital Currency Initiative at MIT.

This year, art and tech came crashing with the explosion of NFTs. As such for much of the year I’ve been playing tech translator to my art friends and art translator to my tech friends. Not one to stand on the sidelines, I’ve been making and selling NFTs of my own work and have jumped in to help build one of the largest artist communities around NFTs. I’m really excited about the potential, we’re already seeing it dramatically shift the power structures of the art world and allow artists and creators to become financially independent on their own terms, allowing them to really focus on their work. This is bleeding edge stuff but I think it won’t be long before everyone is using them, and most probably won’t even know it.

I’m working on several related projects and hope to tie Safecast in someway soon as well. I’m looking forward to talking with everyone about this stuff in the coming days and seeing where we might be able to collaborate!

You Don’t Need Your Own Discord

This is a potentially controversial position to take, but these days when people ask me how to start their own Discord server I have one simple bit of advice – don’t.

This isn’t because I dislike Discord, quite the contrary and honestly I find it to be incredibly useful and powerful for community building. The problem is there are just too many Discords. At this point “come hang out on my Discord” directly translates to “come hang out on my Discord instead of someone else’s Discord.” That’s not intentional, but it’s a limitation of there only being so many waking hours in the day and a limited number of those that people can spend hanging out on Discords. I don’t have any extra hours at this point, and judging by conversations I’m having and seeing happening between others – neither does anyone else.

Discord lets people join up to 100 servers which used to seem like an impossible limit to hit, but I’ve hit it and now to join a new Discord I have to leave an old Discord. Because I run a few Discords for various projects that eats up a few of my options, because some of those projects have sandbox servers there goes a few more. I’m relatively new to the Discord universe so I can’t be the only one who actually has less than 100 spaces available. One might ask why Discord doesn’t just up to limit for everyone, but honestly I think a better move would be to decrease it. Chop it to 50. Or 35.

Here’s the thing, just joining isn’t the issue – it’s the time you need to invest and there’s only so much of that. So every Discord server is competing for your (my) time and attention – not just with other servers but also with the rest of my life. If you are like me, you find yourself stressing about where you are spending your time, what you are neglecting, and how to be more efficient in your social interactions – none of which are very fun things to have occupying headspace.

The next question I get asked frequently is by people who have their own Discord servers, and they are wondering how to get more engagement or activity there. I have a list of minor suggestions and best practices that I’ve seen work, but those are all secondary to the bigger issue that people just don’t have the time to spend on all these servers. So unless you are offering something incredibly unique or already have a very committed audience I think spending time trying to get people to your server is counter productive. And I want to explain that a bit more.

One of the things we talk about right now is how important community is. It’s shaping up to be one of the defining factors of web3 in ways that some of us have been pushing for for decades. It’s exciting, and awesome to see. But you build community by contributing to a community, not by trying to get people away from other communities. And that’s what happening here, even if no one realizes it yet. That’s why I’m telling people in their heads they need to realize that asking people to come to their server is also actively asking them not to go to other servers.

So what’s the solution? Community. One Discord server with 20 artists is infinitely more compelling than 20 Discord servers for 20 different artists. This is the hypothesis* (see update below) that we’re playing with on I recognize that might seem like I’m asking you to do the thing I just asked you not to do, but I’m not. I’m just using it as an example. A number of us, many who had our own Discord servers that we were struggling with came together and decided to see what would happen if we combined forces instead. Invest in a community rather than trying to lure people away from others. And I think it’s worked, incredibly well to be honest. It’s super active, incredibly positive and has become a cultural hub for this moment in so many ways. That’s not because of any single person involved, but rather because the combination of all those people is greater than the sum of the parts. And hanging out together leads to further inspirations and collaborations that never would have happened if everything was segregated.

Another thing we did recently was look at what channels we have, vs what channels people are actually using. Again, looking to the community rather than trying to direct the community. We found that we didn’t need a huge chunk of those channels and deleted them – the result being a tighter and more active server. If you have your own Discord server I’d encourage you to take a hard look at your channel list and see what is actually being used, and consolidate anywhere you can. Having fewer channels means less cognitive load is needed to keep up, which takes less time and makes your server more viable. When I need to join a new server and I’m forced to pick a server to leave – 9 times out of 10 I’m leaving the ones with hundreds of channels because I’m already missing most of what is happening on them. I feel more connected to the servers with just a few channels because I know what is going on and who is there.

IF you can get your server down to just a few channels, my next bit of advice is to look around at the servers you also participate in. Are any others similar in size to yours? Some overlapping interests? Maybe even shared community members? If so, thats a prime candidate for a merger. Right now, every single say I’m being asked to join a new Discord server and that’s just impossible to manage. What I’d love to see in the coming weeks and months, is all of these disparate servers joining forces and consolidating under a unified roof. I would much rather be in 10 Discord servers that collect 10 different projects each, than 100 different servers for individual projects. And I think the communities around those projects will benefit from that sharing as well.

Let’s stop building new Discord servers and instead build stronger communities.

*Update Dec 2021: A hypothesis is an idea or theory that is not proven but that leads to further study or discussion and sometimes you have to accept that hypothesis was wrong. Since writing this things have changed at and the community that I’m referencing here has fractured due to creative and directional differences and I’m no longer involved with the server.