I gave a new Ignite talk the other day at an icebreaker opening to a several day conference. The organizers asked for talks about the most exciting thing people had learned this year. Since I’ve been getting into vinyl jazz records recently I wrote back and asked if that might be a worthwhile talk – turned out it was and so I got to work. In thinking about these records and what drew me to them I started seeing a pattern emerge and I’m once again forced to admit that I’m a collector. I collect stuff. But this is conflicting because as the same time I really hate stuff. It piles up around and makes me feel cluttered and I want to just get rid of it all and then I do and everything is clean and nice and then I think “oh, it might be nice to put something in that space” and then it all starts all over again. But why?
It’s the thrill of the hunt. I’m not excited primarily about the stuff, I’m exciting about learning about it and tracking it down. Once it’s tracked down the thrill is gone and my attention finds itself pointing in other directions. So what is the special sauce that – for me at least – makes something thrilling and sucks me into collecting it? Once I identify a “thing” there are 4 qualities that make it irresistible.
1. LEARNABLE – The info about the thing has to be finite. That is, it can’t be continually expanding which usually means the thing has to be old and out of production. I need to be able to wrap my head around what the thing is, when it was made, for how long, what were the variations and issues involved with it’s production, how to know the early or rare stuff, etc. There has to be a complete cannon of information that I can digest. If it’s something too vast – like wine or something – then I’m instantly turned off because I know I can’t ever hope to know it all.
2. ATTAINABLE – Is it actually feasible that I could attain this thing that I’m considering collecting? This is mostly financial. I’m not going to collect Ferraris, I’m not going to collect Patek Philippe. I’m never going to even own one of those things so there’s no risk of collecting it, and thus no chance of getting infatuated with it. If the top tier collectable of this thing is in the lower 4 digits that seems much more likely to spark my interest, though upper 2 digits/lower 3 digits is much more comfortable.
3. COMPLETABLE – This is more about the thing, did they make enough of them that I can actually hope to find them? If something was produced in such limited numbers that there’s slim chance of me finding one, not to mention a bunch of them, then no chance I’ll fall into collecting it. More likely if they turn up on ebay from time to time, so not thinking about the money part, it has to actually be possible for me to find this thing. If it is, and it’s a bit of a challenge, that’s thrilling.
4. NICHE AS FUCK – This sounds hipster, like I’m saying it’s not cool if anyone else likes it, but that’s not the case. It’s more that if something is common enough that I see it when I go to everyone’s house, or if it’s produced in a “collectors edition” specifically aimed at collectors, then it’s just not exciting. If I’m really honest with myself, the fewer people who know about it the better, it’s possible to become a recognized authority on something that very few people know anything about. And before you know it, that’s infatuation.
Before I realized it the talk wasn’t so much about Jazz records as it was self psychoanalysis, but I ran with it anyway and of course I didn’t skip the jazz stuff, but out of 20 slides 13 of them were about what’s going on inside my head. After the talk lots of people came up to me saying I perfectly identified the crazy in their head too and they appreciated how much they could relate. Which was nice to hear, and so I thought I’d post those points online as well for others to find and mull over too.